Print: The article promotes the film through print by mentioning the film in the article this makes the audience aware that he is bringing out a new film. This method of promoting also informs the people who normally read that news website on a regular basis. It is a very smart way of promoting as it informing people that may know about Plan-B, the language of the article is informal it shows a wide range of slang words and taboo language. http://www.shortlist.com/entertainment/music/plan-b-my-songs-are-all-about-real-life Broadcast: The talk show shows a unique way of promoting the film , as it does not talk about the film that much. However even though the talk show doesn't inform the audience about the film, it still tells the audience about Plan-B , this could interest the people who haven't heard about Plan-B and make them search him up. The language in the clip is quite formal , it shows good use of volcabulary http://www.youtube.com/watch?feature=player_embedded&v=uvDrEcQrT68&safe=active EMedia: The Ill Manors Website shows a straight forward way of promoting as it is straight to the point , it gives you all the information you need to know about the film. It has important features relevant to the film such as the trailer, it also has information about the charters and shots taken in the scenes. It has information about making the film with Plan-B. At the bottom it shows all the institutions of the film. This is a good way of promoting as they have made the website creative and urban , it shows the theme and creates mystery. The language used in this website is quite formal showing a wide range of volcabulary
Similarities of promoting: I noticed that my print link and my broadcasting link both use good volcabulary and formal languge. This connotes that they are trying to attract a wider range of audience besides young adults and teenagers
Differences of promoting: A difference between the 3 ways of promoting is that Emedia promoting is straight to the point it gives you everything you need to know about the film. However the Print and broadcasting talk about other subject as well as the film.
I put this video under the category of broadcast because it is an interview on a talk show , this shows that hes is promoting and trying to get a higher number of audience. And even though some of the things being said in the interview are not relevant to the film Ill Manors the fans that Plan-B already have will be interested to see what he has to say.
This link shows the Ill Manors website , so i would put this underneath the category of Print. This shows a lot of information about the film. It has many interesting sections where you can read about the character and see photos. Also the website shows some information about the director Plan-B. This is a great way of promoting because it shows what the film is actually about just in-case any viewers are unsure to watch it or not.
Interview
This videos is a interview so i would put his under the E-media category. Rolo Ross asks Plan B some questions on the film to get an insight and understanding of the low budget film.
What are Plan B's beliefs/politics? What are his values/ideologies? Explain.
1) In the YouTube clip Plan-B believes that the youth are the future but he knows that the older generation look down upon them, he used the term "Demonisation of youth". He also believes that the youth are not criminals , but he thinks they are misguided and he thinks they behave negatively from the environment they were brought up in. Also he believes that the government spend money on rubbish and nothing beneficial. Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
2) I believe that the target audience for this speech is around A/B groups , more of an upper class group. I believe this because it would be most beneficial for those groups to listen and understand about the youth of today , as some of the jobs in the A/B category include working with young teens and young adults.
The audience in for the speech shows a lot of contrast towards the audience for his music and films , as the audience for his films and music would be young adults and teenagers , this is interesting as the ages show a big difference.
What does Plan B say about the media?
3) Plan-B doesn't like how the the media portrays young adults/teenagers who live in urban environmental areas on council estates, in bad conditions with destroyed families with single mothers looking after 3-4 children. He also explains how the word "Chav" has been changed over the years , as he believes that the word "Chav" means a child being placed in a council house and violent. The media use this stereotype to create a moral panic. This makes makes issues worse making more people worry.
Ill Manors Website
As soon as you click on the Ill manors website link it instantly comes up with a print advert of the film as the background , the print advert contains some of the characters from the film. Behind the characters in the print advert is a urban background containing estate blocks, beat down furniture and graffiti vandalism on the walls. This shows the audience what the main setting for the film is going to be. There is a lot of use of low-key lighting, this connotes that the film will be serious, epic and emotional. The use of mise en scence shows the audience that the area is unwealthy also that the characters in the film will be more of a middle to lower class instead of upper class. The type of taken in the photo is a long range shot , the photographer used this shot to show the characters body language, this could give the audience some info about the characters and what their role might be in the film. There is also a quote written in graffiti on the walls The layout of the website looks professional and unique, as it has certain features where you can find out information about the film on the left hand side of the website. Containing information such as the tailor , synopsis , info on the director , still shots of some of the characters, videos about the filming , links , albums etc. At the bottom of the website you will see the institutions of Ill Manors.
Plan-B on the Johnathan Ross Show
C) This type of promoting would be in the broadcast coullumn because it is a live talk show. You can tell it was a form of promoting due to the date of the video which was September 1st 2012, at this time his album for Ill Manors was top of the charts and he wanted to make his music to attract more audience. He also had other tracks that wasn't released yet, this shows that he was promoting new songs as well as promoting his album.
Plan-B SBTV Behind the scenes
I would put this SB.Tv video for Plan-B underneath the E-media column, as it shows footage about the film behind the scenes. This is another way of promotion as it is showing the audience an insight on the film and what its about. Aslo this video was shown on a popular channel on youtube , it is one of the most highest viewed channels on the web. It also links with the audience that Plan-B is trying to attract, as the main audience for sbtv is young adults and teens.
1) The Ill Manors trailer shows many codes and conventions, there were names of institutions and slogans , there was the actors names , also t the end of the trailer it showed the release date. They do this to trailers so that they can inform the audience.
2) Usually film trailers are distributed by the same studio that produced them, for example the Warner Bros distributes Harry Potter films. Trailers can be released on a DVD or tape to be viewed by customers going to rental stores; also you can obtain trailers from websites such as apple.com, they have a majority of films of the website.
3)They used big text and non diagetic music. Also they used quit shots of the scenes from the movie this makes the movie look interesting and exciting, there were no narrative speech in the trailer because the song created by Plan B was played over the trailer. This showed a use of synergy this would attract more audience.
4)The target audience for this trailer would be young adults and teenagers. The trailer had a very unique selling point to appeal to the target audience, they used a well known London artist (Plan B) to create a track for the film, this would attract many young adults and teenagers because its the age of audience he performs to. The trailer is edited with quick shots of different scenes; this creates tension and excitement for the audience, making them want to see more. The main stars are not visible in the trailer this creates mystery for the audience. At the end of the trailer it shows all the information about the film this is to inform the audience of the release date and the directors name etc.
5)The characters in this trailer help the audience realize that the genre of this trailer is urban drama , we can tell because the charters are young adults who wear a thuggish style of clothing. Also the setting compliments the genre as it is set in a rough and poor area this will automatically make the audience know what genre the film is going to be . The trailer has lowkey lighting , this connotes that the film will be violent and serious; this links with the genre. The song chosen for the trailer (created by Plan B) is very fast and violent it compliments the style of genre as the song is angry and gangster. The trailer has many close up shots to show the the emotion of the characters, it matches the genre because most of the close up shots showed a serious. mood.
1) Research all the Institutions involved in the production of
Ill Manors. List them with a summary of what their contribution to the film
was
The film was directed by Ben Drew
Produced by Atif Ghani
Written by Ben Drew
Starring Riz Ahmed, Ed Skrein, Keith Coggins, Lee Allen, Nick Sagar, Rhyan De La Cruze, Anouska Mond, Nathalie Press
Music by Plan B and Al Shux
Cinematography done by Gary Shaw
Edited by David Freeman, Hugh Williams, Sotira Kyriacou, Farrah Drabu
The Studio was called Film London
Distributed by Revolver Entertainment
2) How much Ill Manors cost to produce (its budget) ?
It cost £100,000 to produce.
3)How was Ill Manors funded?
The BBC Film Company normally give around 4million pounds to the films they produce, Meaning the rest of the money came from Ben Drew.
4) What is the target audience for Ill Manors?
I think the target audience for the film would be young adults or teenagers.
5) Who is the main distributor of Ill Manors?
The main Distributor was Revolver Entertainment.
6) How was Ill Manors promoted?
The Artist Plan-B made an official track for the film that showed some of the characters parts of the movie in the music video. He made the film look more exciting and epic.
7) Compare this with a big budget blockbuster. What are the
main similarities and differences? The differences between Transformers and Ill Mannors are:
The characters from Transformers are more known than the characters from Ill Manors
Transformers had better quality filming
Ill Manors was set in a London estate but Transformers was set in America
8)How does the trailer for Ill Manors hook audiences into the
narrative and pose questions that the film will answer? Identify 3
ways/techniques.
The trailer hooks the audience on to it is because it looks entertaining and powerful, the editors use of quick shots is effective as it makes it look exciting and tense. The use of Mise En Scene answers the audiences question for knowing what the story line is about, as you can see Drugs, Prison, Money ect. The use of these props in the trailer connote that the film is going to be violent. 9)
