Monday 26 November 2012

The 4 C's

Main Streamer
http://www.youtube.com/watch?v=VB2PhUijUNM

This commercial is aimed at people who seek security , as they want to protect them selves from anything at all times. This is a good commercial for main streamers because the advert talks about keeping your home safe and comfortable by using alarms.

Aspirers
http://www.youtube.com/watch?v=pP-uB6RQNSg

This commercial is aimed at people who focus more on the looks than the actual product , i would put this section of viewers under Aspierer's. These viewers seek status and are materialistic , also they are acquisitive  and oriented to image and appearance.

Explorers
http://www.youtube.com/watch?v=A1Rc4MDmr8o

This commercial is aimed at people who want to explore new things , and people who want to keep up with the future generations of technology. The reason i chose this advert is because it is about the iphone5 , this is the newest phone out so far.

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