Case Study 2 Check list

Broadcast: I put this interview underneath broadcast as it is an interview with the two main characters of the show. The interview was put on youtube; I think this is a great way to promote because youtube is very well known globally. You can also tell that the characters are promoting if you look at the release date of the film, as the release date is March 16th 2012 and this youtube video was put up March 14th 2012. Both Channing Tatum and Jonah Hill use mise en scene with the use of their clothing the interview to show the audience what the film will be about. The video was put on  Youtube channel called HitFix , this is a intelligent way of promoting as the channel has over one million subscribers, this channel gives the film makers a huge advantage with promoting.

Print: http://www.empireonline.com/reviews/reviewcomplete.asp?FID=137163  In this link it shows a film review of 21 Jump Street, it was discussing the its views on remaking the old television series into a film. The review liked the film and thought showed a lot of humor, however the review a lot said that it thought the film was weird. It also wrote that it thought that the film was abnormal but it liked the plot. this is a good way of promoting as the person gave a good review making others want to watch it. Usually reviews are accurate so this makes the audience want to view to know more.

E-media: I have chosen to use the trailer to analyse the E-media platform for 21 Jump Street. The trailer is produced in high-key lighting this connotes that the film is going to be happy and possibly humerus, the mise en scene of the characters clothing insinuates that the film is based in a modern time. There are also scenes shown of the charters in police informs this makes the audience think that the genre of the film is an action movie. I noticed that the trailer showed the audience that the film uses synergy for the genres as it had fast shots of humerus and funny scenes. There was some swearing said by the actors in the trailer this connotes that the age of the film will be around a 15 and above, however there was also scenes showing sexual tention between characters this also connotes that the film will be above the age of 15. 

Mest2

Media that is simialar to our film idea:

1) Cruel Summer
2) Shank
3) Misfits
4) The Barber shop

Cruel Summer: I've linked this album to our media production because it has very intense and urban tracks, it  matches our criteria. There is a certain song called clique that we've chosen for our opening scene  we chose it because its a aggressive and arrogant song as some of the lyrics say "Aint nobody fucking with my clique", this shows us that the main character in the opening scene has a high status in his environment. Also it shows that the character doesn't take no for an answer.

Shank: I've linked this film to our media production because it matches the genre of our film, it is an urban estate film which includes with drugs, sex and violence. The film uses mise en scene to connote that film is going to be violent due to the images of weapons. The use of low-key lighting connotes that the film is emotional and serious, I also chose this film due to the actors; as they suit the roles of the film my group are making, I believe they suit my film well  because they  have all lived in urban areas showing that it will not be hard to stay in character.

Misfits: I chose misfits because I like the use of drama in the series, it creates excitement and tension, also it makes the audience want to watch more as they find it interesting. I like the way misfits use the effect of low-key lighting with a close up in the scene, it makes the audience feel the characters emotion full emotion. I chose a violent scene in misfits to link with my project because its exactly how i want to present the use of violence and weaponry, as the actors make it look bracing.

The Barber Shop: I've linked this film to our media production because I like the way the film shows a side of comedy even though the film is mostly a drama. This is how i want to present a bit of comedy into my case study. I also used the trailer to present the urban ghetto background as I want to use this kind of image in our production to attract the right target audience.

Mock Exam Learner Response

LR: No coverage of print ! write a paragraph comparing within the platform.

In the print platform I have chosen to compare a magazine article about Ill Manors and Plan-B's article on shortlist.com. A difference between my two links is that  the Ill Manors magazine shows images and features that would attract more male viewers, as you can see images of guns, Plan-B himself, and a couple of characters from the movie in scenes of the film This makes the film look more exciting for the viewers. However Plan-b's article on shortlist.com takes a different approach to promoting , as the article on shortlist.com speaks more about his life in general besides the the filming of Ill Manors. A similarity would be that both links in my platform are both used with text its a different way of promoting it would attract a different type of audience, the would attract people who read more this would create a wider range of audience for the film, I would suggest audiences in the B/C category.

Case Study 2

I have chosen "21 Jump Street" for my second case study. 21 Jump Street is a 2012 action/comedy film. It was based on the television series in 1987.

• The film was directed by Phil Lord and Chris Miller
• The film was produced by Stephen J Cannell, Neal H Moritz and Channing Tatum

Actors 

• Jonah Hill
• Brie Larson
• Dave Franco
• Rob Riggle 
• Ice Cube
• Channing Tatum

Cinematography: Barry Peterson
Editing: Joel Negrone
Distributed by: Columbia Pictures and Metro-Goldwyn-Mayer
Budget: $42 million

The release date was March 16th 2012 with a running time of 109 minutes, it was filmed in America.


Plot

Jonah Hill and Channing Tatum are former classmates that met at a police academy, They end up becoming friends at the academy as they help each others weaknesses , one having a physical weakness and the other having a mental weakness. Jonah Hill helps Channing Tatum with the theory for the police academy(written work) and Channing Tatum helps Jonah with his fitness. They then both graduated from the police academy and became partners but are assigned to park patrol. After few hours of park patrol they finally catch a break with a group of men smoking marijuana, they arrested the leader but had to let him go because Channing Tatum  forgot the wording of the Miranda rights. The two are reassigned to a revived speciality division on 21 Jump Street.


Main Similarities

• They are both a drama
• They both have the same target audience (teens and young adults)
• Both story lines are based around young adults
• Both have violent imagery and drug abuse 

Main Differences

• The budget for 21 Jump Street is higher than Ill Manors
• They both have different genres
• Both films are in different countries 
• 21 Jump Street had better filming quality

Trailer
















The trailer is produced in high-key lighting this connotes that the film is going to be happy and maybe humerus, the mise en scene of the characters clothing insinuates that the film is based in a modern time. There are also scenes shown of the charters in police informs this makes the audience think that the genre of the film is an action movie. I noticed that the trailer showed the audience that the film uses synergy for the genres as it had fast shots of humerus and funny scenes. There was some swearing said by the actors in the trailer this connotes that the age of the film will be around a 15 and above, however there was also scenes showing sexual tention between characters this also connotes that the film will be above the age of 15.