Media Forms: The Character of the film uses the humor of show the audience what the genre of the film is about. As you can hear him say funny quotes and his responses to the to the questions asked were funny remarks or sarcastic opinions that was directed at other celebrities making humorous this connotes that the genre of the film will be a comedy.
Media Representation: Ethnicity was represented with the use of mise en scene, as you see the character from the film came to the red carpet in (i think) some sort of uniform representing the Iraq. this shows the audience that the film will be based somewhere around Asia. The hat for his uniform makes him look like hes important in the film.
Media Institutions: This extract was typical in the Hollywood insdistry because many celebrites have done crazy things on red carpet red carpet in the past promote their films, it is jut good way of attracting a wider range of audience. As you can see Sacha Baron makes a fool out of himself but people take no notice of it because they know he is only promoting.
Media Audiences: The character from the film came out in his costume to promote his film, he was acting in character to give the audience a little sneak peak about the the movie. He made a scene on the red carpet by spilling the ashes on Ryan Seacrest's head to get the audiences attention so they will notice him and wonder what the film is about, this attracts a wider range of audience as thousands of people will see him on tv as well as the people in public. Sacha Baron was acting lively and humerus throughout, making the audience want to know more about the film.
Monday 22 April 2013
Monday 15 April 2013
Eater Homework section A practice
Media Forms: At the advert at the start the Guardian uses big bold writing to catch the audiences eye. The Guardian uses sympathy to make the audience believe that the pigs were guilty as they had bullet point headlines with quotes such as "family and friends show emotional tributes".
Representation: The news in the advert The Guardian represented as a well known news paper that many people take seriously. You can tell from the way the people in England was mostly looking at the guardian website to see the latest news it connotes that they think that the Guardian is the most reliable source for news.
Media Institution: The story of the 3 pigs created conflict and argumentation on twitter making millions of people who live round England discuss and share their own views on the situation, the advert showed some people taking the story more seriously than others as they showed many people blogging and tweeting angry and disappointed comments this shows us that the guardian has a very high value towards the people in England and that they take the guardian very seriously.
Audience: From watching the ad several times i have seen that the target audience using demographics is the groups of A/B, I believe people of a high class in demographics would watch this. On the other hand it is also a story about the 3 little pigs so i would add the groups of D/E.
Call of Duty Game Trailer
Media Forms: The codes and conventions of the advert connotes that the trailer is going to be a violent game as you can see images of players holding guns and other very dangerous high tech equipment such as grenades, c4's, flash bangs etc. It also connotes that the genre of the game will be an action game due to the explosions and movement of the characters.
Media Representation: The game trailer uses happy rock music this connotes that they represent war as being fun and enjoyable. The quick moving cuts of each scene makes the trailer look epic also they huge explosions in the trailer makes war look exciting and daring.
Media Institutions: It is typical because it has key conventions that all army games would have such as rock music, bloody images guns being used etc. Also they show the new game play in the trailer , this will attract audience as they would want to see what its like and try it out.
Media Audiences: This text appeals to teenagers aged 17 and over , you would expect a game like this to be around that age group due to the blood and gore, drug reference, intense violence and strong language. The trailer shows many pleasures towards the target audience as they show in the trailer that you can play in different areas making this game more interesting.
Sunday 17 March 2013
Case Study 2 Check list
Broadcast: I put this interview underneath broadcast as it is an interview with the two main characters of the show. The interview was put on youtube; I think this is a great way to promote because youtube is very well known globally. You can also tell that the characters are promoting if you look at the release date of the film, as the release date is March 16th 2012 and this youtube video was put up March 14th 2012. Both Channing Tatum and Jonah Hill use mise en scene with the use of their clothing the interview to show the audience what the film will be about. The video was put on Youtube channel called HitFix , this is a intelligent way of promoting as the channel has over one million subscribers, this channel gives the film makers a huge advantage with promoting.
Print: http://www.empireonline.com/reviews/reviewcomplete.asp?FID=137163 In this link it shows a film review of 21 Jump Street, it was discussing the its views on remaking the old television series into a film. The review liked the film and thought showed a lot of humor, however the review a lot said that it thought the film was weird. It also wrote that it thought that the film was abnormal but it liked the plot. this is a good way of promoting as the person gave a good review making others want to watch it. Usually reviews are accurate so this makes the audience want to view to know more.
E-media: I have chosen to use the trailer to analyse the E-media platform for 21 Jump Street. The trailer is produced in high-key lighting this connotes that the film is going to be happy and possibly humerus, the mise en scene of the characters clothing insinuates that the film is based in a modern time. There are also scenes shown of the charters in police informs this makes the audience think that the genre of the film is an action movie. I noticed that the trailer showed the audience that the film uses synergy for the genres as it had fast shots of humerus and funny scenes. There was some swearing said by the actors in the trailer this connotes that the age of the film will be around a 15 and above, however there was also scenes showing sexual tention between characters this also connotes that the film will be above the age of 15.
Thursday 14 March 2013
Mest2
Media that is simialar to our film idea:
1) Cruel Summer
2) Shank
3) Misfits
4) The Barber shop
Cruel Summer: I've linked this album to our media production because it has very intense and urban tracks, it matches our criteria. There is a certain song called clique that we've chosen for our opening scene we chose it because its a aggressive and arrogant song as some of the lyrics say "Aint nobody fucking with my clique", this shows us that the main character in the opening scene has a high status in his environment. Also it shows that the character doesn't take no for an answer.
Shank: I've linked this film to our media production because it matches the genre of our film, it is an urban estate film which includes with drugs, sex and violence. The film uses mise en scene to connote that film is going to be violent due to the images of weapons. The use of low-key lighting connotes that the film is emotional and serious, I also chose this film due to the actors; as they suit the roles of the film my group are making, I believe they suit my film well because they have all lived in urban areas showing that it will not be hard to stay in character.
Misfits: I chose misfits because I like the use of drama in the series, it creates excitement and tension, also it makes the audience want to watch more as they find it interesting. I like the way misfits use the effect of low-key lighting with a close up in the scene, it makes the audience feel the characters emotion full emotion. I chose a violent scene in misfits to link with my project because its exactly how i want to present the use of violence and weaponry, as the actors make it look bracing.
The Barber Shop: I've linked this film to our media production because I like the way the film shows a side of comedy even though the film is mostly a drama. This is how i want to present a bit of comedy into my case study. I also used the trailer to present the urban ghetto background as I want to use this kind of image in our production to attract the right target audience.
1) Cruel Summer
2) Shank
3) Misfits
4) The Barber shop
Cruel Summer: I've linked this album to our media production because it has very intense and urban tracks, it matches our criteria. There is a certain song called clique that we've chosen for our opening scene we chose it because its a aggressive and arrogant song as some of the lyrics say "Aint nobody fucking with my clique", this shows us that the main character in the opening scene has a high status in his environment. Also it shows that the character doesn't take no for an answer.
Shank: I've linked this film to our media production because it matches the genre of our film, it is an urban estate film which includes with drugs, sex and violence. The film uses mise en scene to connote that film is going to be violent due to the images of weapons. The use of low-key lighting connotes that the film is emotional and serious, I also chose this film due to the actors; as they suit the roles of the film my group are making, I believe they suit my film well because they have all lived in urban areas showing that it will not be hard to stay in character.
Misfits: I chose misfits because I like the use of drama in the series, it creates excitement and tension, also it makes the audience want to watch more as they find it interesting. I like the way misfits use the effect of low-key lighting with a close up in the scene, it makes the audience feel the characters emotion full emotion. I chose a violent scene in misfits to link with my project because its exactly how i want to present the use of violence and weaponry, as the actors make it look bracing.
The Barber Shop: I've linked this film to our media production because I like the way the film shows a side of comedy even though the film is mostly a drama. This is how i want to present a bit of comedy into my case study. I also used the trailer to present the urban ghetto background as I want to use this kind of image in our production to attract the right target audience.
Tuesday 12 March 2013
Mock Exam Learner Response
LR: No coverage of print ! write a paragraph comparing within the platform.
In the print platform I have chosen to compare a magazine article about Ill Manors and Plan-B's article on shortlist.com. A difference between my two links is that the Ill Manors magazine shows images and features that would attract more male viewers, as you can see images of guns, Plan-B himself, and a couple of characters from the movie in scenes of the film This makes the film look more exciting for the viewers. However Plan-b's article on shortlist.com takes a different approach to promoting , as the article on shortlist.com speaks more about his life in general besides the the filming of Ill Manors. A similarity would be that both links in my platform are both used with text its a different way of promoting it would attract a different type of audience, the would attract people who read more this would create a wider range of audience for the film, I would suggest audiences in the B/C category.
Monday 11 March 2013
Case Study 2
I have chosen "21 Jump Street" for my second case study. 21 Jump Street is a 2012 action/comedy film. It was based on the television series in 1987.
- The film was directed by Phil Lord and Chris Miller
- The film was produced by Stephen J Cannell, Neal H Moritz and Channing Tatum
- Jonah Hill
- Brie Larson
- Dave Franco
- Rob Riggle
- Ice Cube
- Channing Tatum
Editing: Joel Negrone
Distributed by: Columbia Pictures and Metro-Goldwyn-Mayer
Budget: $42 million
The release date was March 16th 2012 with a running time of 109 minutes, it was filmed in America.
Plot
Jonah Hill and Channing Tatum are former classmates that met at a police academy, They end up becoming friends at the academy as they help each others weaknesses , one having a physical weakness and the other having a mental weakness. Jonah Hill helps Channing Tatum with the theory for the police academy(written work) and Channing Tatum helps Jonah with his fitness. They then both graduated from the police academy and became partners but are assigned to park patrol. After few hours of park patrol they finally catch a break with a group of men smoking marijuana, they arrested the leader but had to let him go because Channing Tatum forgot the wording of the Miranda rights. The two are reassigned to a revived speciality division on 21 Jump Street.
Main Similarities
- They are both a drama
- They both have the same target audience (teens and young adults)
- Both story lines are based around young adults
- Both have violent imagery and drug abuse
Main Differences
- The budget for 21 Jump Street is higher than Ill Manors
- They both have different genres
- Both films are in different countries
- 21 Jump Street had better filming quality
The trailer is produced in high-key lighting this connotes that the film is going to be happy and maybe humerus, the mise en scene of the characters clothing insinuates that the film is based in a modern time. There are also scenes shown of the charters in police informs this makes the audience think that the genre of the film is an action movie. I noticed that the trailer showed the audience that the film uses synergy for the genres as it had fast shots of humerus and funny scenes. There was some swearing said by the actors in the trailer this connotes that the age of the film will be around a 15 and above, however there was also scenes showing sexual tention between characters this also connotes that the film will be above the age of 15.
Sunday 24 February 2013
MEST Cross Media Study Slide5
Who are the key institutions involved in promoting the film and how are they involved?
Film London
Film London is the capitals film and media agency; sustaining , promoting and developing London as a major international film making and film culture capital. Film London is one of nine regional screen agencies through out the U.K., Film London aims to ensure London has a thriving film sector that enriches the capital's businesses and its people. The aims and objectives of Film London is to :
BBC
The British Broadcasting Corporation (BBC) is a public service broadcasting corporation which includes radio , television and other and other media outlets whose primary mission is public service.
How do they use each platform to reach their target audience?
Print Media: One way of reach their target audience is by using a specific magazine that could attract the wanted target audience. For example , the Ill Manors magazine shows images and features that would attract more male viewers as you can see images of guns, Plan-B himself, and a couple of characters from the movie in scenes of the film
Broadcast: http://www.youtube.com/watch?v=lnNu1EQvvMA&safe=active This is a youtube link showing an interview with Plan-B on SB.TV. They talk about all his upcoming events that going to happen such as his album and his features in films, he also mentions his directing in Ill Manors for his movie. I think this is an excellent way of promoting to his target audience because it is on a very well known youtube channel that loads of people view , also another reason why this is good technique of promotion is because the channel SB.TV has a huge target audience of young adults and teenagers.
Print: http://www.youtube.com/watch?v=hvHNp8Lrpts In this link it shows a behinds the scene video posted by SB.TV this is similar to the way they used broadcast to promote as Plan-B knows a high percentage of young adults and teens view the channel, also SB.TV have over a million subscribers this is a very smart way of promoting.
Film London
Film London is the capitals film and media agency; sustaining , promoting and developing London as a major international film making and film culture capital. Film London is one of nine regional screen agencies through out the U.K., Film London aims to ensure London has a thriving film sector that enriches the capital's businesses and its people. The aims and objectives of Film London is to :
- Grow the film industry in London
- Maximise investment in London through film
- Sustain London's film culture
- Promote London to the world through film
BBC
The British Broadcasting Corporation (BBC) is a public service broadcasting corporation which includes radio , television and other and other media outlets whose primary mission is public service.
How do they use each platform to reach their target audience?
Print Media: One way of reach their target audience is by using a specific magazine that could attract the wanted target audience. For example , the Ill Manors magazine shows images and features that would attract more male viewers as you can see images of guns, Plan-B himself, and a couple of characters from the movie in scenes of the film
Broadcast: http://www.youtube.com/watch?v=lnNu1EQvvMA&safe=active This is a youtube link showing an interview with Plan-B on SB.TV. They talk about all his upcoming events that going to happen such as his album and his features in films, he also mentions his directing in Ill Manors for his movie. I think this is an excellent way of promoting to his target audience because it is on a very well known youtube channel that loads of people view , also another reason why this is good technique of promotion is because the channel SB.TV has a huge target audience of young adults and teenagers.
Print: http://www.youtube.com/watch?v=hvHNp8Lrpts In this link it shows a behinds the scene video posted by SB.TV this is similar to the way they used broadcast to promote as Plan-B knows a high percentage of young adults and teens view the channel, also SB.TV have over a million subscribers this is a very smart way of promoting.
Sunday 3 February 2013
MEST1 Cross Media Study Slide2
Print: The article promotes the film through print by mentioning the film in the article this makes the audience aware that he is bringing out a new film. This method of promoting also informs the people who normally read that news website on a regular basis. It is a very smart way of promoting as it informing people that may know about Plan-B, the language of the article is informal it shows a wide range of slang words and taboo language. http://www.shortlist.com/entertainment/music/plan-b-my-songs-are-all-about-real-life
Broadcast: The talk show shows a unique way of promoting the film , as it does not talk about the film that much. However even though the talk show doesn't inform the audience about the film, it still tells the audience about Plan-B , this could interest the people who haven't heard about Plan-B and make them search him up. The language in the clip is quite formal , it shows good use of volcabulary http://www.youtube.com/watch?feature=player_embedded&v=uvDrEcQrT68&safe=active
EMedia: The Ill Manors Website shows a straight forward way of promoting as it is straight to the point , it gives you all the information you need to know about the film. It has important features relevant to the film such as the trailer, it also has information about the charters and shots taken in the scenes. It has information about making the film with Plan-B. At the bottom it shows all the institutions of the film. This is a good way of promoting as they have made the website creative and urban , it shows the theme and creates mystery. The language used in this website is quite formal showing a wide range of volcabulary
Similarities of promoting: I noticed that my print link and my broadcasting link both use good volcabulary and formal languge. This connotes that they are trying to attract a wider range of audience besides young adults and teenagers
Differences of promoting: A difference between the 3 ways of promoting is that Emedia promoting is straight to the point it gives you everything you need to know about the film. However the Print and broadcasting talk about other subject as well as the film.
Broadcast: The talk show shows a unique way of promoting the film , as it does not talk about the film that much. However even though the talk show doesn't inform the audience about the film, it still tells the audience about Plan-B , this could interest the people who haven't heard about Plan-B and make them search him up. The language in the clip is quite formal , it shows good use of volcabulary http://www.youtube.com/watch?feature=player_embedded&v=uvDrEcQrT68&safe=active
EMedia: The Ill Manors Website shows a straight forward way of promoting as it is straight to the point , it gives you all the information you need to know about the film. It has important features relevant to the film such as the trailer, it also has information about the charters and shots taken in the scenes. It has information about making the film with Plan-B. At the bottom it shows all the institutions of the film. This is a good way of promoting as they have made the website creative and urban , it shows the theme and creates mystery. The language used in this website is quite formal showing a wide range of volcabulary
Differences of promoting: A difference between the 3 ways of promoting is that Emedia promoting is straight to the point it gives you everything you need to know about the film. However the Print and broadcasting talk about other subject as well as the film.
Monday 28 January 2013
Tuesday 22 January 2013
Monday 14 January 2013
Case Study checklist
Plan-B on talk show
I put this video under the category of broadcast because it is an interview on a talk show , this shows that hes is promoting and trying to get a higher number of audience. And even though some of the things being said in the interview are not relevant to the film Ill Manors the fans that Plan-B already have will be interested to see what he has to say.
Website
This link shows the Ill Manors website , so i would put this underneath the category of Print. This shows a lot of information about the film. It has many interesting sections where you can read about the character and see photos. Also the website shows some information about the director Plan-B. This is a great way of promoting because it shows what the film is actually about just in-case any viewers are unsure to watch it or not.
Interview
This videos is a interview so i would put his under the E-media category. Rolo Ross asks Plan B some questions on the film to get an insight and understanding of the low budget film.
Sunday 6 January 2013
Ill Manors: TEDx Lecture, Website
What are Plan B's beliefs/politics? What are his values/ideologies? Explain.
1) In the YouTube clip Plan-B believes that the youth are the future but he knows that the older generation look down upon them, he used the term "Demonisation of youth". He also believes that the youth are not criminals , but he thinks they are misguided and he thinks they behave negatively from the environment they were brought up in. Also he believes that the government spend money on rubbish and nothing beneficial.
Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?
2) I believe that the target audience for this speech is around A/B groups , more of an upper class group. I believe this because it would be most beneficial for those groups to listen and understand about the youth of today , as some of the jobs in the A/B category include working with young teens and young adults.
The audience in for the speech shows a lot of contrast towards the audience for his music and films , as the audience for his films and music would be young adults and teenagers , this is interesting as the ages show a big difference.
What does Plan B say about the media?
3) Plan-B doesn't like how the the media portrays young adults/teenagers who live in urban environmental areas on council estates, in bad conditions with destroyed families with single mothers looking after 3-4 children. He also explains how the word "Chav" has been changed over the years , as he believes that the word "Chav" means a child being placed in a council house and violent. The media use this stereotype to create a moral panic. This makes makes issues worse making more people worry.
Ill Manors Website
As soon as you click on the Ill manors website link it instantly comes up with a print advert of the film as the background , the print advert contains some of the characters from the film. Behind the characters in the print advert is a urban background containing estate blocks, beat down furniture and graffiti vandalism on the walls. This shows the audience what the main setting for the film is going to be. There is a lot of use of low-key lighting, this connotes that the film will be serious, epic and emotional. The use of mise en scence shows the audience that the area is unwealthy also that the characters in the film will be more of a middle to lower class instead of upper class. The type of taken in the photo is a long range shot , the photographer used this shot to show the characters body language, this could give the audience some info about the characters and what their role might be in the film. There is also a quote written in graffiti on the walls The layout of the website looks professional and unique, as it has certain features where you can find out information about the film on the left hand side of the website. Containing information such as the tailor , synopsis , info on the director , still shots of some of the characters, videos about the filming , links , albums etc. At the bottom of the website you will see the institutions of Ill Manors.
Plan-B on the Johnathan Ross Show
C) This type of promoting would be in the broadcast coullumn because it is a live talk show. You can tell it was a form of promoting due to the date of the video which was September 1st 2012, at this time his album for Ill Manors was top of the charts and he wanted to make his music to attract more audience. He also had other tracks that wasn't released yet, this shows that he was promoting new songs as well as promoting his album.
Plan-B SBTV Behind the scenes
I would put this SB.Tv video for Plan-B underneath the E-media column, as it shows footage about the film behind the scenes. This is another way of promotion as it is showing the audience an insight on the film and what its about. Aslo this video was shown on a popular channel on youtube , it is one of the most highest viewed channels on the web. It also links with the audience that Plan-B is trying to attract, as the main audience for sbtv is young adults and teens.
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