MEST Cross Media Study Slide5

Who are the key institutions involved in promoting the film and how are they involved?

Film London 

Film London is the capitals film and media agency; sustaining , promoting and developing London as a major international film making and film culture capital. Film London is one of nine regional screen agencies through out the U.K., Film London aims to ensure London has a thriving film sector that enriches the capital's businesses and its people. The aims and objectives of Film London is to :

• Grow the film industry in London
• Maximise investment in London through film
• Sustain London's film culture
• Promote London to the world through film 

BBC

The British Broadcasting Corporation (BBC) is a public service broadcasting corporation which includes radio , television and other and other media outlets whose primary mission is public service. 


How do they use each platform to reach their target audience?


Print Media: One way of reach their target audience is by using a specific magazine that could attract the wanted target audience. For example , the Ill Manors magazine shows images and features that would attract more male viewers as you can see images of guns, Plan-B himself, and a couple of characters from the movie in scenes of the film





Broadcast:  http://www.youtube.com/watch?v=lnNu1EQvvMA&safe=active This is a youtube link showing an interview with Plan-B on SB.TV. They talk about all his upcoming events that going to happen such as his album and his features in films, he also mentions his directing in Ill Manors for his movie. I think this is an excellent way of promoting to his target audience because it is on a very well known youtube channel that loads of people view , also another reason why this is good technique of promotion is because the channel SB.TV has a huge target audience of young adults and teenagers.


Print: http://www.youtube.com/watch?v=hvHNp8Lrpts  In this link it shows a behinds the scene video posted by SB.TV this is similar to the way they used broadcast to promote as Plan-B knows a high percentage of young adults and teens view the channel, also SB.TV have over a million subscribers this is a very smart way of promoting.