There is a separation in the image this connotes that the artist has changed his life around also the line in the middle could connote the borderline between good and bad , as the picture on the right shows finger prints to do with prison but on the left its a picture of 50Cent dressed in expensive clothing.
The text on the picture that says "I am what I am" this shows that the advert is trying to display a statement as the font is big and thick. At the bottom right hand corner of the poster is the rebox logo , it is not as big as all the other fonts , this connotes that the brand is very well known.
The picture in on the poster is a medium shot of the rapper 50cent, He uses this shot to show his full emotion and jewellery. This shot is a good way to get the audiences attention, also the finger print picture is from a birds eye view so that the audience can see the detail of the photo. The shot is quite close this is a good way of showing the audience who the person is in the poster , this could attract fans.
The subject of the poster is to showed that 50cent once had a dangerous life as you can see from the finger prints , but also the poster shows that he has changed for the better . I believe that rebox are trying to insinuate that that anyone can change. I think this would mainly attract people that have grew up through trouble.
The photo looks like its been taken indoors in and in front of a green screen to create an effect. also lighting is showing different shades on 50 cents face this makes him look powerful. Also the black and white lighting creates a negative mood towards the audience. The director uses Mise-en-scene excellently as the only lighting shown is the one on his face which brings all the attention to him.
50cents pose is negavtive showing us that he is in a serious mood , also showing us that hes changed and that he is more serious about life.
WWW: You've made some excellent points here - impressive.
ReplyDeleteEBI: Check your work carefully - do you really mean 50 Cent is classical? That's not the music genre I had him down in...
LR: Why would emphasising the negative side of his life appeal to Reebok's audience?