Case Study 2 Check list

Broadcast: I put this interview underneath broadcast as it is an interview with the two main characters of the show. The interview was put on youtube; I think this is a great way to promote because youtube is very well known globally. You can also tell that the characters are promoting if you look at the release date of the film, as the release date is March 16th 2012 and this youtube video was put up March 14th 2012. Both Channing Tatum and Jonah Hill use mise en scene with the use of their clothing the interview to show the audience what the film will be about. The video was put on  Youtube channel called HitFix , this is a intelligent way of promoting as the channel has over one million subscribers, this channel gives the film makers a huge advantage with promoting.

Print: http://www.empireonline.com/reviews/reviewcomplete.asp?FID=137163  In this link it shows a film review of 21 Jump Street, it was discussing the its views on remaking the old television series into a film. The review liked the film and thought showed a lot of humor, however the review a lot said that it thought the film was weird. It also wrote that it thought that the film was abnormal but it liked the plot. this is a good way of promoting as the person gave a good review making others want to watch it. Usually reviews are accurate so this makes the audience want to view to know more.

E-media: I have chosen to use the trailer to analyse the E-media platform for 21 Jump Street. The trailer is produced in high-key lighting this connotes that the film is going to be happy and possibly humerus, the mise en scene of the characters clothing insinuates that the film is based in a modern time. There are also scenes shown of the charters in police informs this makes the audience think that the genre of the film is an action movie. I noticed that the trailer showed the audience that the film uses synergy for the genres as it had fast shots of humerus and funny scenes. There was some swearing said by the actors in the trailer this connotes that the age of the film will be around a 15 and above, however there was also scenes showing sexual tention between characters this also connotes that the film will be above the age of 15.