Media Forms: At the advert at the start the Guardian uses big bold writing to catch the audiences eye. The Guardian uses sympathy to make the audience believe that the pigs were guilty as they had bullet point headlines with quotes such as "family and friends show emotional tributes".
Representation: The news in the advert The Guardian represented as a well known news paper that many people take seriously. You can tell from the way the people in England was mostly looking at the guardian website to see the latest news it connotes that they think that the Guardian is the most reliable source for news.
Media Institution: The story of the 3 pigs created conflict and argumentation on twitter making millions of people who live round England discuss and share their own views on the situation, the advert showed some people taking the story more seriously than others as they showed many people blogging and tweeting angry and disappointed comments this shows us that the guardian has a very high value towards the people in England and that they take the guardian very seriously.
Audience: From watching the ad several times i have seen that the target audience using demographics is the groups of A/B, I believe people of a high class in demographics would watch this. On the other hand it is also a story about the 3 little pigs so i would add the groups of D/E.
Call of Duty Game Trailer
Media Forms: The codes and conventions of the advert connotes that the trailer is going to be a violent game as you can see images of players holding guns and other very dangerous high tech equipment such as grenades, c4's, flash bangs etc. It also connotes that the genre of the game will be an action game due to the explosions and movement of the characters.
Media Representation: The game trailer uses happy rock music this connotes that they represent war as being fun and enjoyable. The quick moving cuts of each scene makes the trailer look epic also they huge explosions in the trailer makes war look exciting and daring.
Media Institutions: It is typical because it has key conventions that all army games would have such as rock music, bloody images guns being used etc. Also they show the new game play in the trailer , this will attract audience as they would want to see what its like and try it out.
Media Audiences: This text appeals to teenagers aged 17 and over , you would expect a game like this to be around that age group due to the blood and gore, drug reference, intense violence and strong language. The trailer shows many pleasures towards the target audience as they show in the trailer that you can play in different areas making this game more interesting.
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